Privacy Policy for Flower Delivery Earl's Court

Introduction

This Privacy Policy outlines the approach of Flower Delivery Earl's Court (“we”, “our”, “us”) to the collection, processing, and retention of personal data from all customers placing orders for flower delivery services in Earl's Court and the surrounding districts. We are committed to ensuring your privacy is protected and that all personal data is handled in compliance with the General Data Protection Regulation (GDPR) and relevant UK data protection laws.

Data We Collect

To provide you with our flower delivery services, Flower Delivery Earl's Court collects and processes certain personal data. Depending on how you interact with us (for example, through our website, over the phone, or in person), we may collect the following categories of data:

Identity Data: Such as your full name and, if required, the recipient’s name.
Contact Data: Including your address, delivery address, phone number, and other necessary contact details.
Order Details: Information about orders placed, including descriptions of products purchased, delivery instructions, and special requests.
Payment Information: Limited details necessary for processing your payment (note that payment data is handled via secure third-party payment processors and not stored by us).
Correspondence: Records of emails, customer service queries, feedback, or complaints you send us.
Technical Data: IP addresses, browser types, cookies, and usage data generated when you visit our website, strictly for security and analytics.

Lawful Basis for Processing Your Data

Under the GDPR, we must have a valid lawful basis to process your personal data. For Flower Delivery Earl's Court, the lawful bases on which we rely are:

Performance of a Contract: The majority of our data processing is necessary to fulfil flower delivery orders and provide contracted services to you.
Legal Obligation: Some data is processed to comply with legal requirements, such as tax or accounting rules.
Legitimate Interests: We may process your data for legitimate business interests (for example, to improve our services, handle queries efficiently, and prevent fraud), but never where such interests are overridden by your rights and interests.
Consent: Where we rely on consent (for example, for certain types of marketing communication), you may withdraw this at any time.

How We Use Your Information

Your personal data is used for the following purposes:

Processing, fulfilling, and delivering your flower orders.
Communicating order updates, delivery confirmations, or responding to your enquiries.
Managing payments, fees, and charges.
Improving our products, website experience, and customer service.
Complying with legal and regulatory obligations.
Preventing and detecting fraud or misuse of our services.

Data Retention

We retain your personal data only as long as is necessary to fulfil the purposes for which it was collected, including for the purposes of satisfying any legal, regulatory, tax, or accounting requirements. The retention period depends on the type of data, the purpose of processing, and any legal obligations that may require us to keep the information for a set period.

Generally, order-related data is kept for up to seven years in line with tax and accounting requirements. After this period, your data is securely deleted or anonymised unless continued retention is required to resolve ongoing disputes or enforce agreements.

Data Processors and Third-Party Sharing

We share your data only when necessary and in compliance with GDPR. Your information is shared with trusted third parties (“processors”) in certain circumstances:

Payment Processors: Secure third-party payment providers handle your transactions. We do not store your full payment card details.
Delivery Partners: When required for the delivery of flowers to your specified address.
IT Service Providers: Those providing web hosting, IT support, or email services necessary for our operations.

All third parties that we contract are required to respect the security of your personal data and to treat it in accordance with the law. They may only process your data under our instructions and are not permitted to use it for their own purposes.

Your Rights Under GDPR

As a customer, you have rights under data protection law in relation to your personal data. These include:

Right to Access: You can request confirmation of whether we process your personal data and request a copy.
Right to Rectification: You may request correction of incomplete or inaccurate data we hold about you.
Right to Erasure: You may request deletion of your personal data, subject to certain conditions and exceptions.
Right to Restrict Processing: You may ask us to suspend processing in certain circumstances.
Right to Data Portability: You may request your information be transferred to another service provider in a structured, commonly used, and machine-readable format.
Right to Object: You may object to our processing of your personal data if we are relying on legitimate interests.
Right to Withdraw Consent: If we rely on your consent for processing, you may withdraw it at any time.

To exercise any of these rights, you may contact us via the communication methods provided on our website or in our terms and conditions. You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) regarding our practices.

Security of Your Data

We are committed to ensuring your data is secure. We have implemented appropriate technical and organisational measures to safeguard your personal data against accidental loss, unauthorised access, use, alteration, or disclosure. Only authorised staff, contractors, and processors have access to your data, and all handle data confidentially and in accordance with data protection laws.

Policy Application

This Privacy Policy applies to all customers placing orders with Flower Delivery Earl's Court for flower delivery in Earl's Court and neighbouring districts. It covers all data we collect and process in relation to your orders, including on our website, over the phone, and through staff interactions.

Updates to This Policy

Flower Delivery Earl's Court may revise this Privacy Policy from time to time to reflect changes in the law, our practices, or our services. The updated version will be published on our website with the effective date. We recommend reviewing this policy periodically to understand how your personal information is protected.

Contacting Us

If you have any questions, requests, or concerns regarding this Privacy Policy or how we handle your personal data, please use the contact methods specified on our official website.